Behind-the-Scenes of Banking
Looking at four important facets of constructing banks: establishing security, strengthening identity, building trust, and creating a customized experience.
Security: The banking world continues to expand rapidly, with brick and mortar locations increasingly more prominent despite a simultaneous boom of online banking options. While these mobile options utilize firewalls, tech whizzes, and built-in software to protect client and account information, in-person banks rely on physical barriers. These extra fortifications are heavily integrated into the design and construction processes, ensuring safety for employees, customers, and their assets. They include special lock systems for doors, vault requirements and reinforcements, and ballistic glass and materials.
Identity: Banks are no stranger to the importance of strong branding and an unfaltering presence, especially among a sea of competitors often within the same few blocks of a branch. Standout colors and messaging build consistency and familiarity with a bank’s identity, helping to set them apart. The maintenance of a strong brand serves a purpose beyond that of external marketing, it also enhances the firm’s culture and creates a cohesive identity for the company itself.
Trust: By constructing new branches or offices for banking firms, Corderman & Company is subsequently creating opportunities for personal connections. Promoting face-to-face conversations is essential in building rapport between clients and their banks, highlighting the extraordinary benefits of having physical locations - even in a primarily digital world.
Corderman & Company functions with a similar perspective. We understand the importance of in-person meetings, direct communication with project partners, and physically being on the job site. Rather than relying wholeheartedly on them, Corderman utilizes technological advancements to guide and support the foundation on which we operate - striving to create togetherness, strengthening culture, building relationships, and telling a story through the work that we do.
Experience: It’s not just about banking. It’s about redefining the client experience. Though Corderman & Company continues to build numerous ATM’s and teller desks as part of our countless banking projects, the industry has undoubtedly been undergoing a change. Now infused with comfort and convenience, banking branches and offices have shifted from a strictly functional and practical design to a uniquely customized experience.
The increasing return of banking locations reintroduces accessibility, opportunity, financial support, and a client-oriented approach. We look forward to continuing our partnerships in this sector and building spaces where people both choose to go, and enjoy being.
ADDITIONAL NEWS & INSIGHTS
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Barrie Y. Ferraro
Director of Business Development
617.502.4401