World Cup Campaign: It Takes a Team
In honor of the World Cup, and with matches in such close proximity to Boston, we decided to launch the “It Takes a Team” campaign. This creative initiative invited all Corderman team members to partake in the celebration and excitement of the global event by showing off their soccer skills for the world to see. Over two months, we visited as many job sites as we could to collect videos of our Superintendents and Laborers juggling and passing a soccer ball across a video frame. Our crew at the office also joined in the celebration with a number of clips throughout our office space. Many takes and some tweaking, splicing, and editing later and we had a cohesive video where each pass connected to a different team member on a different job site. Check out the final product here to get the full effect!
This campaign was intended as more than just an ode to the World Cup. It was meant to illustrate that although our jobs take place throughout a vast array of buildings and locations in Boston and the Greater Boston area, our team is nevertheless connected. Each team member, buildout, and industry relationship has a vital role in the larger, meaningful story of our firm’s success over the years.
It was a blast to visit so many of our job sites, see everyone’s enthusiasm, and connect on a deeper level. The campaign also included the custom design and production of “It Takes a Team” shirts that were distributed to team members as well as a “Kick-Off” watch party at our office for the very first game. And, of course, a bloopers reel…
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Barrie Y. Ferraro
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Corderman & Company recently completed the renovation of Greater Boston Legal Services’ office space in the North End. Construction consisted of a waiting area, elevator lobby, conference rooms, open work areas with workstations, and more!